People, product, and brand work together to help your company take off. But one of these is chronically neglected in …
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How the fear of greenwashing is shutting up industry and shutting down progress
Industries that are crucial for achieving net zero, like steel (11% of global carbon emissions), cement (8%) and mining (5%) …
6 things I wish I knew before a brand review
Over the past year, we’ve asked our clients, “What do you wish you knew before you did a brand review?” …
How to brief a brand review
We were recently at a market engagement day where the question was: “how should we brief a brand review?” A …
RBL Brand Agency wins highest accolade at European brand competition
Transform Awards Europe 2024 was the biggest and best to date. The event celebrates excellence in rebranding, repositioning and brand …
Why does everyone want to be David Attenborough?
“What famous person, alive or dead, real or imaginary, best represents your brand?” This is a helpful question to get …
Why you should be undertaking a brand review in 2024
As the pace of change increases, it’s even harder to take the time for introspection. But 2024 is a year …
The unexpected benefits of a brand review
As we wrapped up an interview with a stakeholder during a brand review they said: “Wow, that was great. I …
Who needs to be consulted during a strategic brand review?
The marketing team may recommend a strategic brand review, but ultimately, it is an executive decision. It can’t consider only …
How long does a rebrand take?
To do a rebrand well, many organisations undertake a strategic brand review. A strategic brand review (including research, message development, …