People, product, and brand work together to help your company take off. But one of these is chronically neglected in …
People, product, and brand work together to help your company take off. But one of these is chronically neglected in …
Industries that are crucial for achieving net zero, like steel (11% of global carbon emissions), cement (8%) and mining (5%) …
Over the past year, we’ve asked our clients, “What do you wish you knew before you did a brand review?” …
We were recently at a market engagement day where the question was: “how should we brief a brand review?” A …
Transform Awards Europe 2024 was the biggest and best to date. The event celebrates excellence in rebranding, repositioning and brand …
“What famous person, alive or dead, real or imaginary, best represents your brand?” This is a helpful question to get …
As the pace of change increases, it’s even harder to take the time for introspection. But 2024 is a year …
As we wrapped up an interview with a stakeholder during a brand review they said: “Wow, that was great. I …
The marketing team may recommend a strategic brand review, but ultimately, it is an executive decision. It can’t consider only …
To do a rebrand well, many organisations undertake a strategic brand review. A strategic brand review (including research, message development, …