News & Views

When the logo isn’t the problem: what peeling wallpaper can teach us about brand strategy

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How AI will support our work and how it won’t

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Heritage as a launchpad

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10 reasons why rebrand projects fail and how you can avoid them.

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The right brand doesn’t just shape your story, it shapes your community

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3 reasons sustainability branding needs to change in 2026 and what you can do about it now

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Want to make brand partnerships meaningful and sustainable? It’s time to stand out, stand for, stand firm.

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What is driving Higher Education brands to be boring? And why we all need to be braver

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Three questions that the incoming IOC president needs to answer

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Avoiding the innovation trap

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The two types of brand trust

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How industry leadership really works

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What do you do when your brand is in the toilet?

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The leadership gap

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The problems your features can’t fix

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Innovation is the status quo

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Reaching big companies without losing smaller ones

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Why you (probably) work for a tech company

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To sell a cloud

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The missing propeller blade: people, product, and brand

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How the fear of greenwashing is shutting up industry and shutting down progress

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6 things I wish I knew before a brand review

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How to brief a brand review

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RBL Brand Agency Wins Highest Accolade at European Brand Awards

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Why does everyone want to be David Attenborough?

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Why you should be undertaking a brand review in 2024

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The unexpected benefits of a brand review

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Who needs to be consulted during a strategic brand review?

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How long does a rebrand take?

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What does a brand agency do?

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How do you measure the impact of brand?

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Can brand transform an organisation?

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What is the difference between a brand agency and a marketing agency?

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Why brand is important in times of change

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Brand vs branding (and why it matters)

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Getting inside the head of our head of design

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Supercharging strategy

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Five ways brand can prevent the identity crisis at the heart of sport

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It’s our birthday!

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Transforming perceptions of the UK’s second city.

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Think you know the West Midlands? Think again!

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Are you ready for a strategic rebrand?

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The Birmingham Design Festival 2021

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rbl And Commonwealth Sport Take Home Gold At The Transform Awards Europe 2021

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rbl’s Summer 2021 Reading List

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rbl Takes Home Gold At The Transform Awards Europe 2021

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Why Creative Collaboration Is Important

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5 Tips For Better Creative Collaboration

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Why Tribes Are Important To Your Brand

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Rebranding The Formula One Triathlon

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Do You Want Your Cow To Be Purple Too?

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3 Reasons Why Internal Rebrands Fail

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Do The Big 6 Football Clubs Have Brand Values We Can Trust?

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Josie’s Return

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What I’ve Learnt After My First Week At rbl

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2020 Should Have Been Filled With Sporting Celebration…

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Why Clients Are Investing In Strategic Branding Now

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What Are Fans Without The Sport?

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Working On A Better Future

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Allow Us To (Re)Introduce Ourselves

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Back To School With Goldman Sachs And 10,000 Small Businesses

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Why The Care Sector Needs A Radical Rethink And How Brand Can Make A Difference

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A Radical Rebrand For Active Care Group

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Powerful Brands With Positive Purpose

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How Do You Steer Your Organisation In A New Positive Direction When The World Turns Upside Down?

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Why We’ve Evolved Our Brand – And Why You Might Also Need To

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What Are The Big Trends Driving Change And How Should Brands Respond?

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Now Is The Time To Work ON Your Business, Not IN Your Business

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How We’re Building And Nurturing Client Relationships Remotely

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The NHS – A Reluctant Power Brand

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Why The Office Still Matters

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Celebrating ‘Decorating Month’ With Our Favourite Interior Branding Projects

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Business As Unusual: Is Your Brand Ready?

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A New Normality

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First Impressions Count

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Royal College Of Art Celebrating GenerationRCA

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Why Making The Logo Bigger Isn’t The Answer

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Artwork: The Devil’s In The Detail

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As We Celebrate 15 Years Here’s 15 Reasons Why We’ve Thrived

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Why Brand Matters In Higher Education

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Commonwealth Sport: Sport Is Just The Beginning

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Turning Strategy Into Creativity – What Clients Need To Know

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The Importance Of Brand Research

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We’ve Moved

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Moving Up By Moving Down!

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Making The Move From Client-side To Agency

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Building A Powerful Agency Brand Using Digital Video

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First Impressions Of A Growing Brand Agency

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Working In Sports Branding – A Man’s World

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Helping Severn Trent Get Fast-Tracked

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A Lot Has Changed In 30 Years

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Birmingham 2022 Commonwealth Games’ Procurement Event

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6 Ways Brand Will Add Value To Your Business In 2021

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Why Rebranding Is Challenging

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The Relationship Between Brand And Culture

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Who Has Responsibility For Brand?

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What Are The Typical Challenges In A Rebrand?

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What Does A Brand Agency Actually Do?

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6 Reasons Social Media Can Be Effective For Your Business

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How Often Should You Rebrand?

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When the logo isn’t the problem: what peeling wallpaper can teach us about brand strategy

How AI will support our work and how it won’t

Heritage as a launchpad