Transform Awards Europe 2024 was the biggest and best to date. The event celebrates excellence in rebranding, repositioning and brand …
Why does everyone want to be David Attenborough?
“What famous person, alive or dead, real or imaginary, best represents your brand?” This is a helpful question to get …
Why you should be undertaking a brand review in 2024
As the pace of change increases, it’s even harder to take the time for introspection. But 2024 is a year …
The unexpected benefits of a brand review
As we wrapped up an interview with a stakeholder during a brand review they said: “Wow, that was great. I …
Who needs to be consulted during a strategic brand review?
The marketing team may recommend a strategic brand review, but ultimately, it is an executive decision. It can’t consider only …
How long does a rebrand take?
To do a rebrand well, many organisations undertake a strategic brand review. A strategic brand review (including research, message development, …
What does a brand agency do?
A brand agency helps clients with brand strategy, brand identity design, and brand activation. Their full offering may include customer …
How do you measure the impact of brand?
Brand and Marketing are vital business tools and it’s important to measure their performance. We recommend measuring them in two …
Can brand transform an organisation?
We’ve seen brand projects transform organisations from the inside out. Starting from the outside, we’ve seen outcomes such as: Pipeline …
What is the difference between a brand agency and a marketing agency?
Typically, a brand agency collaborates with an organisation to develop a transformative brand strategy and identity system while a marketing …