British Olympic Association

Creating the best support for a British team ever through Our Greatest Team campaign

Connecting the nation with Team GB, maximising home advantage, creating long-term value and building an inspirational brand for London 2012 and beyond.

Insight
At London 2012, Team GB and ParalympicsGB were set to compete as the single largest, most diverse, best prepared and most ambitious team ever. This was Our Greatest Team, with the support of the whole nation behind them. 900 athletes, 60 million strong.

By creating a bold new essence ‘Sport is only the beginning’, we helped the federation refocus on their origins as a progressive leader in sport and social development, demonstrating the power of sport to unlock our human potential and transform lives.

Ideas
We created and developed the campaign strategy, plan and creative identity for Our Greatest Team, a campaign with a clear objective to build the best support for a British team ever.

Impact
We have continued to work with the British Olympic Association since London 2012, on campaigns and communications for Rio 2016, and Youth Summer and Winter Olympic Games.

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“In an exceptionally short amount of time, Rebecca was able to help us shape our thoughts and ideas about the long-term future of this organisation and provide clarity and focus. She is an excellent communicator with the unique ability to tell a complex story in a simple and engaging way.”

Andy Hunt
Former Chief Executive, British Olympic Assocation

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