University of Greenwich

Change Starts Here

Through consultation, collaboration and co-creation, one of the most diverse and inclusive higher education institutions in the world has reconnected with its core purpose and crafted a powerful new story to engage students and staff.

The University of Greenwich knew it needed to better explain how it added value, beyond being centred on the celebrated heritage site in Greenwich, these grand and austere buildings are at odds with the University’s deep social roots, formed helping many first generation university students create a different kind of future.

Insight
We began by holding confidential conversations with students, staff, partners and employers. This helped the University realise it needed to better explain how it added value, beyond being centred on a celebrated heritage site, and find the golden thread that that connected the past, present and future of the University and its students.

Ideas
That thread was change – Greenwich has been instrumental in changing the past, the meridian marks change in all our daily lives and everyone who comes to the University of Greenwich has the ability to change the future.

With a more powerful, emotive story that explains how the university transforms lives through inspired teaching and research, rbl then looked at bringing the identity up to date. We took the approach of turning the analogue into digital, refining many of the University’s historic assets to create a contemporary and dynamic visual language.

Impact
The new identity is a flexible system that reflects the University’s inclusive, creative and ambitious values. Designers can bring their own interpretation to the brand using the powerful ‘change lines’ to reinforce ideas and messages across both traditional and digital media.

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"rbl were able to manage the delicate job of consulting with so many different stakeholders. They have handled this brilliantly, working quickly, diplomatically but decisively.”

Anne Poulson
Chief Operating Officer,
University of Greenwich

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