Exploring why brand in the care sector needs a radical rethink
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Powerful brands with Positive Purpose
The world is changing, and there is a good chance you will need to change with it. We can help …
How do you steer your organisation in a new positive direction when the world turns upside down?
Never have we had to consider so many fundamental questions as individuals and as business leaders: What now? – What …
Why we’ve evolved our brand – and why you might also need to
Recently we’ve been asking ourselves some big questions: Is our brand still relevant? How ready to respond is our brand? …
What are the big trends driving change and how should brands respond?
2020. The year that has ripped up every marketing plan; laid waste to every forecast and anticipated milestone; and introduced …
The NHS – A Reluctant Power Brand
Today marks the sixth week that we will stand on our doorsteps, by the rainbows on our windows, cheering and …
Why The Office Still Matters
During the past month of lockdown, I have chosen to go into the office on my own and sit at …
Business as Unusual: Is Your Brand Ready?
What businesses and brands need now is a strategic response to Covid-19. Because the future is also going to be …
First Impressions Count
An agency’s culture is so important – it represents what it values and sees as important. It’s not something that …
Why making the logo bigger isn’t the answer
It’s an innocent enough request, and one the vast majority of designers will have encountered many times. The design process …