In a world obsessed with what’s next, established brands have ‘heritage’ as a unique advantage. But heritage is a double-edged […]

There’s a time in every company’s growth when it wants to start winning customers who can spend more. But often,

While at Birmingham Tech Week we talked to people working in property, apparel, and cosmetics. Prop-tech, sure. But Fashion-tech? Cosmeti-tech?

Are you selling something that is hard to get your arms around? Cloud storage, vital advice, or an idea, for

People, product, and brand work together to help your company take off. But one of these is chronically neglected in

Industries that are crucial for achieving net zero, like steel (11% of global carbon emissions), cement (8%) and mining (5%)

Over the past year, we’ve asked our clients, “What do you wish you knew before you did a brand review?”

We were recently at a market engagement day where the question was: “how should we brief a brand review?” A

Transform Awards Europe 2024 was the biggest and best to date. The event celebrates excellence in rebranding, repositioning and brand