Harnessing brand and innovation
to power progress
Supporting technology and innovation for the industry and society of today. Driving the ideas, products and services that will create a better tomorrow.
Building brands to move innovation forward
In a world of relentless change, innovation is not enough. The brands that achieve more,
are those that mean more. Brands must demonstrate the real difference they
make in peoples lives.
We help brands reach their boldest ambitions by simplifying complex offers, clarifying purpose, and building a reputation that drives investment, customer acquisition, talent recruitment and grow value.
We’ve helped TechWM shape a narrative for the West Midlands, NEC Digital Studio merge two unique digital agencies, and PXP build the infrastructure of e-commerce.
Our innovation brand success stories
Telent
UKRI
WMG
West Midlands Health Technologies Cluster
Midlands Future Mobility
Recent innovation brand insight
Download our innovation report
Research conducted with +180 tech leaders showed that 78% believed innovation and product development was the function they needed to focus on the most, but only 25% reported innovation and product development as their greatest challenge. So what is their greatest challenge? It has more to do with perception than innovation.
Commercialising innovation
Listen to our conversation with Yiannis Maos (CEO, TechWM) and Iain Mansell (Head of West Midlands Regional Engagement, Connected Catapult) discuss how the real challenge is not developing new capabilities but rather commercialising them – developing stories that “sell” to investors, employees, and customers.
Brand Bridge LIVE:
The innovation trap
Adam Concar (Creative Director) and Rhiannon Lowe (Head of Strategy) discuss the findings of the research and provide advice for brands on how to stop over-indexing on technology and instead build a flywheel of product innovation and brand development.
"When rbl say they’ve left no stone unturned and have been working flat out to do the best for your brand, you believe them. They have guided us through complex territory, not only taking us all on the journey with them but inspiring us to come together and aim higher along the way. "
“rbl have really captured the true spirit and strengths of the West Midlands tech sector in this work, giving us a collective story we can all unite behind, and one that will help unlock so many opportunities. We are truly proud of the outcome and confident in our decision to collaborate with rbl as our partner agency.”
“It’s amazing to finally have a brand that reflects who we are and how we work. Big thank you to the team at rbl for developing our new brand. The response has been overwhelmingly positive.”
Build a
meaningful brand
discover the insight to navigate change
define the ideas to shape your story
design an identity to cut through complexity
deliver the impact to move you forward
