rbl Brand Agency

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Bringing people together
through the power of community

In a world where individuals are increasingly isolated, nations ever more divided and society struggles to fill the void we help connect communities to build a stronger future where we understand where we came from, are more confident about where we are going and live better together today.

Building brands to move communities forward

We have helped harness the power of brand to turn places into destinations, transform memberships into movements and issues into causes, inspiring action on an individual level and improving lives throughout communities.

By tapping into the shared beliefs and common ground at the heart of a community we can overcome difference and divide to shift perceptions of a place, drive engagement across communities and create change in behaviour, policy or spending.

Our community brand success stories

ZSL

NFU

People's Health Trust

AC Lloyd

Sandwell Public Health

Recent Community Brand Insight

Transforming perceptions of the UK’s second city.

“RBL brought so much expertise, insight and genuine interest to every stage of the rebrand process. We were very clear that the first stage wasn’t necessarily to be a ‘rebrand’ project, but to understand how we were perceived by all of our audiences. RBL really got under the skin of the business, to distil who we are, what we’re about and where we want to be.”

Samantha Hagan
Head of Brand and Communications

“We had overwhelmingly positive feedback from staff, NEDs, patient groups and partners! There was a lot of excitement about the future. Thank you for helping us explain our journey and our identity so well! Senior leaders were filled with praise - they said they all might apply to work at KMMH!”

Kindra Hyttner
Director of Communications and Engagement

“rbl have helped to balance the complex needs and priorities of the programme, its partners and our audience while crafting a powerful brand capable of helping the West Midlands take its rightful place on the world stage. Working with rbl has been a true collaboration, agency and client united in purpose, approach and ambition.”

Jon Badger
Brand Manager, Business and Tourism Programme

Build a
meaningful brand

discover the insight to navigate change

define the ideas to shape your story

design an identity to cut through complexity

deliver the impact to move you forward

Ready to move
your brand forward?

Let's start
with a chat.