I’ve worked in sports branding for the past 15 years supporting teams and governing bodies involved in motorsport, the Olympics, …
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6 Ways Brand Will Add Value To Your Business In 2021
Building a strong brand has the potential to transform your business, but how? Brand is far more than just a …
Why Rebranding Is Challenging
At rbl, the vast majority of our work involves rebranding existing businesses and organisations. We also create new brands for start-ups, …
The Relationship Between Brand And Culture
Brand is culture. There, I’ve just written the shortest blog ever! Perhaps this needs a bit more explanation… Many businesses …
Who Has Responsibility For Brand?
There are three answers to this question: 1. Everyone is responsible for delivering the brand. When we work for an …
What Are The Typical Challenges In A Rebrand?
There are rebrand and rebrands. Rebranding an organisation that’s been established for 100 years, employs 5,000 people and operates from …
What Does A Brand Agency Actually Do?
Appointing a brand agency can be a big decision for a business, so we decided to shed a little bit …
6 Reasons Social Media Can Be Effective For Your Business
Social media is an effective marketing communications platform that can really help your brand get noticed. Facebook, Twitter, Vimeo, LinkedIn, …
How Often Should You Rebrand?
It’s a bit like answering the question “how often should you redecorate your home?”. You could repaint it every 5 …
Rebranding Done Right: 7 Key Steps
Brand is not something you create once and leave alone for 10-20 years. The most effective brands are dynamic: tended …