We're here to help our clients cut through complexity
We support fragmented, multi-stakeholder brands, looking to lead in a changing world.
When brands need to unite everyone behind a new direction, we help to shift perceptions, inspire action, grow value and drive impact.
history
make-up
market
audience
subject
environment
structure
sector
history
make-up
market
audience
subject
environment
structure
sector
leadership
acquisition
strategic direction
and services
culture
leadership
acquisition
strategic direction
and services
culture
regulation
regulation
Finding meaning when you need it most
When you need to get ahead of change, we help to;
- Differentiate through truth
creating an authentic brand that cuts through the noise - Create meaning in the eyes of your audience
so they don’t just connect to your brand, they care about it - Build on shared belief
providing the energy that drives action - Form a bridge from where you are to where you want to be
enabling you to deliver on your brand promise
We work with organisations just like yours
to solve challenges just like these, every day
Partnering to shape brands that mean more by:
discovering the insight to navigate change,
defining the ideas to shape your story,
designing an identity to cut through complexity,
and delivering the impact to move you forward.
Award winning brands
that capture hearts and minds
Mean more, achieve more
By creating brands that mean more to your team and your audience, we cut through the noise, drive a deeper connection and a stronger response.
$225m
in new pipeline for a global manufacturer of responsible packaging
1.5m
tickets sold for an international multi-sport event
171%
increase in on-site fundraising for a global conservation charity
33%
increase in unprompted awareness the UK’s Innovation agency
x4
share of voice for a leading producer of green methanol
x3
revenue for a national membership association
x4
job applications for a national care provider
95%
of students more likely to apply following university rebrand
“From our Board of Governors to our Student Advocates, I continually receive positive feedback for RBL, the process they have taken us on and the solution we have reached. Everyone who meets them feels heard, coming away from the process excited and empowered, ready to make the most of our future brand.”
"With rbl’s strategic process we now have a compelling way to explain both what we do, how we work and most importantly why we exist. The rebrand has given us added momentum as we modernise our organisation, inside and out."
“The team at RBL have been superhuman in their collaborative approach, the strength of their strategic input and quality of creative output, and they’ve delivered within a very tight timeframe. Our new brand is already making a difference from transforming our opportunities to recruit, to the sense of pride it generates in the team, we can’t believe what’s been achieved in such a short space of time.”
“rbl have brought insight, energy and passion to this challenge. Their strategic and creative expertise has helped create a brand that’s genuinely fresh and disruptive, fitting for a first of its kind initiative of this scale. The team helped to shape and push our thinking through a truly co-creative approach, creating a platform from which we can communicate about these big issues with impact, and change health inequalities for good.”
“We were excited to work with RBL because they instantly ‘saw us’, helping us recognise the strengths and weaknesses of our identity in a way that made it possible to see the exciting opportunities the new brand would bring. They then demonstrated real strategic thinking and innovation to create a global brand not only capable of fulfilling that potential but surpassing it. Working on this rebrand with RBL has not only felt like a true partnership, it’s also been a real pleasure.”
