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Powerful brands with positive purpose

The world is changing, and there is a good chance you will need to change with it.

We can help you facilitate vital, open conversations with your customers, partners and staff to define a renewed positive purpose that helps your organisation to thrive in the new Covid-19 world and beyond.

Watch our positive purpose film

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Has your marketplace changed?
Have you changed?
Are you ready for a strategic rebrand?

Clients usually turn to us for a strategic rebrand when their marketplace has changed or they have. Or both! But rebranding is not something to be undertaken lightly so we thought we’d share some pointers to help you work out if you are ready for all that a strategic rebrand involves.

Read the full blog

Managing Director, Rebecca Battman, shares pointers on how to tell you are ready for a strategic rebrand.

Adam,
Creative Director

A conceptual designer, he adds real value to the strategy development, challenging and expanding people’s thinking with different perspectives. Adam manages our team of designers as they bring brands to life across communications, spaces and experiences.

Rhiannon,
Strategic Brand Consultant

With over 13 years’ experience managing and working with some of the UK’s leading brands, Rhiannon works with the team at every stage of the branding process to create ideas and strategies that are insight-led, engaging, and impactful.

Andrew,
Operations Director

With extensive experience leading the Marketing, Brand and Communications functions for larger corporates in the FTSE 100, Andrew knows what it’s like to work for complex organisations dealing with multi-dimensional communications challenges. Been there. Done that. Got the T shirt!

Your Strategic Brand Experts...

Adam,
Creative Director

Rhiannon,
Strategic Brand Consultant

Andrew,
Operations Director

Rebecca,
Managing Director

A powerful advocate for the strategic role of brand within every organisation providing honest, real-world advice that helps to translate strategy into action.

Karen,
Client Services Director

Karen adds real value to the evaluation and strategy stages of the brand review process, managing client relationships and creating solid foundations on which to build the future brand.

Discover more about our team

Your Strategic Brand Experts...

Adam,
Creative Director

Adam manages our team of designers as they bring brands to life across communications, spaces and experiences.

Rhiannon,
Strategic Brand Consultant

Rhiannon works with the team at every stage of the branding process to create ideas and strategies that are insight-led, engaging, and impactful.

Andrew,
Operations Director

Andrew is part of our strategy team and has a wealth of experience working for complex organisations dealing with multi-dimensional communications challenges.

Rebecca,
Managing Director

A powerful advocate for the strategic role of brand within every organisation providing honest, real-world advice that helps to translate strategy into action.

Karen,
Client Services Director

Karen adds real value to the evaluation and strategy stages of the brand review process, managing client relationships and creating solid foundations on which to build the future brand.

Discover more about our team

Our Approach

We collaborate with you to discover, define, design and deliver the creative solutions you need to succeed in a brand-led world.

Discover

We discover the true health of your current brand and the insights you need to move your organisation forward.

We start off by listening carefully to the views of your senior people, employees, customers and partners. Only when we fully understand where you are today, can we work with you to develop the brand.

Our services at this stage include:

Customer and employee satisfaction
Brand perception analysis
Marketplace analysis
Stakeholder engagement

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Define

We define the strategic platform and unique brand VOICE that will engage your employees, customers, partners and more.

We will work with you to debate, define and articulate a clear brand strategy for the future using a highly interactive workshop and our bespoke Brand VOICE model that articulates your Vision, Offer, Identity, Culture and Essence.

Our services at this stage include:

Brand strategy
Brand architecture
Naming
Core messaging
Communications planning
Culture and behaviours

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Design

We design identity systems that cut through any and every channel, with clarity, consistency and impact.

Assessing creativity is too often managed subjectively. Using co-creation, testing and our insight-led design process we remove subjectivity to ensure real engagement and impact with your audiences.

Our services at this stage include:

Core identity
Brand look and feel
Brand guidelines
Core assets and templates

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Deliver

We deliver the content, campaigns and communications that change the way people think, feel and act.

We believe that the key to delivering a truly omni-channel brand is to start with the right proposition, one that targets the ‘sweet spot’, where your objectives overlap with your audiences’ needs and wants.

Our services at this stage may:

Launch a new brand, product or service
Strengthen your employer brand
Persuade your audience to buy, give, act or get involved
Grow and support a community of brand advocates

Read more +

"rbl have transformed the way we communicate inside and out. We’ve been guided every step of the way to create a brand that bravely and confidently sets us apart."

Andrea Kinkade,
Chief Executive Officer, Active Care Group

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