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Powerful brands for education

Whether you’re after a full strategic rebrand, some help on your brand positioning, or need a powerful brand to stand out in a competitive and complex education landscape, we’re your perfect brand partner.

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Powerful brands for education

Whether you’re after a full strategic rebrand, some help on your brand positioning, or need a powerful brand to stand out in a competitive and complex education landscape, we’re your perfect brand partner.

Powerful education brands

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Helping the University of Warwick find their WOW

View case study

Powerful education brands

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Reconnecting the University of Greenwich with its core purpose

View case study

"rbl were able to manage the delicate job of consulting with so many different stakeholders. They have handled this brilliantly, working quickly, diplomatically but decisively."

Anne Poulson
Chief Operating Officer, University of Greenwich

Our proven strategic process

Discover
We discover the true health of your current brand and the insights you need to move your organisation forward.

We start off by listening carefully to the views of your senior people, employees, customers and partners. Only when we fully understand where you are today, can we work with you to develop the brand.

Our services at this stage include:

  • Customer and employee satisfaction
  • Brand perception analysis
  • Marketplace analysis
  • Stakeholder engagement

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Define
We define the strategic platform and unique brand VOICE that will engage your employees, customers, partners and more.

We will work with you to debate, define and articulate a clear brand strategy for the future using a highly interactive workshop and our bespoke Brand VOICE model that articulates your Vision, Offer, Identity, Culture and Essence.

Our services at this stage include:

  • Brand strategy
  • Brand architecture
  • Naming
  • Core messaging
  • Communications planning
  • Culture and behaviours

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Design
An identity system that cuts through any and every channel, with clarity, consistency and impact.

Assessing creativity is too often managed subjectively. Using co-creation, testing and our insight-led design process we remove subjectivity to ensure real engagement and impact with your audiences.

Our services at this stage include:

  • Core identity
  • Brand look and feel
  • Brand guidelines
  • Core assets and templates

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Deliver
We deliver the campaigns, communications, spaces and experiences that change the way people think, feel and act.

We believe that the key to delivering a truly omni-channel brand is to start with the right proposition, one that targets the ‘sweet spot’, where your objectives overlap with your audiences’ needs and wants.

Our services at this stage may:

  • Launch a new brand, product or service
  • Strengthen your employer brand
  • Persuade your audience to buy, give, act or get involved
  • Grow and support a community of brand advocates

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Trusted by education institutions

We are an expert and agile team of talented researchers, strategists, creatives and project managers.

  • Working with complex organisations to solve difficult communication challenges
  • Saving time, reducing risk and improving outcomes
  • Enabling leadership teams to debate, define and deliver their future brand strategy
  • Helping award-winning students unions, leading modern universities and prestigious post-graduate medical colleges to redefine their brands and better engage with current and prospective students, members and staff.
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