Bringing people together
through the power of sport
The world of sport is changing, becoming ever more competitive and ever more central to our lives. We help governing bodies, competitions, teams and events to shape powerful brand strategies that drive commercial success, deepen fan engagement, and ensure long-term sustainability.
Building brands to move sport forward
We’ve helped Team GB unite a nation behind its athletes, empowered World Triathlon to inspire global participation, and revitalised Motorsport UK with a dynamic identity that reignited passion across the motorsport community.
Beyond the immediate sporting bodies, from suppliers to partners, researchers and consultants we enable brands to influence the conversation, build collaborations and thrive in the wider sporting ecosystem.
Our sport brand success stories
Birmingham 2022 Commonwealth Games
Laureus
SAIL GP
Recent sport brand insight
Three questions that the incoming IOC president needs to answer
“The new membership brand encapsulates the passion our members feel for squash as both a game to enjoy with friends and as a competitive sport. It’s an identity that has proven to engage people of all abilities and ages with our membership offer.”
“rbl had the experience, energy and drive to help take our communications to the next level. Working with complex audiences they demonstrated real insight to navigate a tricky path and help us find the right solution to land our new, transformative strategy in the right way at the right time.”
“We were excited to work with RBL because they instantly ‘saw us’, helping us recognise the strengths and weaknesses of our identity in a way that made it possible to see the exciting opportunities the new brand would bring. They then demonstrated real strategic thinking and innovation to create a global brand not only capable of fulfilling that potential but surpassing it.”
Build a
meaningful brand
discover the insight to navigate change
define the ideas to shape your story
design an identity to cut through complexity
deliver the impact to move you forward
