The marketing team may recommend a strategic brand review, but ultimately, it is an executive decision. It can’t consider only …
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How long does a rebrand take?
To do a rebrand well, many organisations undertake a strategic brand review. A strategic brand review (including research, message development, …
What does a brand agency do?
A brand agency helps clients with brand strategy, brand identity design, and brand activation. Their full offering may include customer …
How do you measure the impact of brand?
Brand and Marketing are vital business tools and it’s important to measure their performance. We recommend measuring them in two …
Can brand transform an organisation?
We’ve seen brand projects transform organisations from the inside out. Starting from the outside, we’ve seen outcomes such as: Pipeline …
What is the difference between a brand agency and a marketing agency?
Typically, a brand agency collaborates with an organisation to develop a transformative brand strategy and identity system while a marketing …
Why brand is important in times of change
At the moment, business and marketing leaders are facing multiple challenges, all at the same time. rising costs, declining profitability …
Brand vs branding (and why it matters)
What is the difference between brand and branding – and why does it matter? Recently, the B2B Institute tested brand …
Getting inside the head of our head of design
As his 2 year RBL anniversary approaches, our strategy team thought it was a good time to ask our Head …
Supercharging strategy
As an ambitious agency with a burning desire to help more clients with their strategic brand challenges, we recognise the …