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Experts in
brand strategy

We work with complex, ambitious organisations to help them solve big communication challenges, starting with their brand.

Working across multiple sectors we follow a proven, structured process that flexes to the specific needs of each client. While the process may be broadly the same, the outputs and outcomes are always entirely different.

From brand strategy to narrative, positioning and visual brand identity we start by listening, taking the time to understand you and building the insight which underpins the creative solutions to succeed in a brand led world.

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Brand strategy that means more and achieves more.

Has your brand run it's course? Struggling to explain the impact of what you do? Looking to initiate the next phase of your company's growth?
Brand strategy is a bridge from where you are to where you want to be. 
Get in touch
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Our proven strategic process

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Our proven strategic process

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Discover
We discover the true health of your current brand and the insights you need to move your organisation forward.

We start off by listening carefully to the views of your senior people, employees, customers and partners. Only when we fully understand where you are today, can we work with you to develop the brand.

Our services at this stage include:

  • Customer and employee satisfaction
  • Brand perception analysis
  • Marketplace analysis
  • Stakeholder engagement

Read more +

Define
We define the strategic platform and unique brand VOICE that will engage your employees, customers, partners and more.

We will work with you to debate, define and articulate a clear brand strategy for the future using a highly interactive workshop and our bespoke Brand VOICE model that articulates your Vision, Offer, Identity, Culture and Essence.

Our services at this stage include:

  • Brand strategy
  • Brand architecture
  • Naming
  • Core messaging
  • Communications planning
  • Culture and behaviours

Read more +

Design
An identity system that cuts through any and every channel, with clarity, consistency and impact.

Assessing creativity is too often managed subjectively. Using co-creation, testing and our insight-led design process we remove subjectivity to ensure real engagement and impact with your audiences.

Our services at this stage include:

  • Core identity
  • Brand look and feel
  • Brand guidelines
  • Core assets and templates

Read more +

Deliver
We deliver the campaigns, communications, spaces and experiences that change the way people think, feel and act.

We believe that the key to delivering a truly omni-channel brand is to start with the right proposition, one that targets the ‘sweet spot’, where your objectives overlap with your audiences’ needs and wants.

Our services at this stage may:

  • Launch a new brand, product or service
  • Strengthen your employer brand
  • Persuade your audience to buy, give, act or get involved
  • Grow and support a community of brand advocates

Read more +

Discover
We discover the true health of your current brand and the insights you need to move your organisation forward.

We start off by listening carefully to the views of your senior people, employees, customers and partners. Only when we fully understand where you are today, can we work with you to develop the brand.

Our services at this stage include:

  • Customer and employee satisfaction
  • Brand perception analysis
  • Marketplace analysis
  • Stakeholder engagement

Define
We define the strategic platform and unique brand VOICE that will engage your employees, customers, partners and more.

We will work with you to debate, define and articulate a clear brand strategy for the future using a highly interactive workshop and our bespoke Brand VOICE model that articulates your Vision, Offer, Identity, Culture and Essence.

Our services at this stage include:

  • Brand strategy
  • Brand architecture
  • Naming
  • Core messaging
  • Communications planning
  • Culture and behaviours

Design
An identity system that cuts through any and every channel, with clarity, consistency and impact.

Assessing creativity is too often managed subjectively. Using co-creation, testing and our insight-led design process we remove subjectivity to ensure real engagement and impact with your audiences.

Our services at this stage include:

  • Core identity
  • Brand look and feel
  • Brand guidelines
  • Core assets and templates

Deliver
We deliver the campaigns, communications, spaces and experiences that change the way people think, feel and act.

We believe that the key to delivering a truly omni-channel brand is to start with the right proposition, one that targets the ‘sweet spot’, where your objectives overlap with your audiences’ needs and wants.

Our services at this stage may:

  • Launch a new brand, product or service
  • Strengthen your employer brand
  • Persuade your audience to buy, give, act or get involved
  • Grow and support a community of brand advocates

The Brand VOICE model

The Define stage of our strategic brand process uses our Brand VOICE model to define a distinctive strategy and help you stand out in a crowded marketplace. What is your Brand VOICE?

 
Vision -
Where are we going and why?

Developing the strategy and direction for your brand by understanding how your world is changing, your role in that future and how you need to position yourselves in this world.

Offer -
What do we have to offer?

Understanding your key customer groups, what they want and need and how you align what you have to those needs. We challenge you to think about what makes you truly unique.

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How do we come across?

Powerfully defining your future personality, what you’re going to be like to deal with and how you’re going to look, sound and communicate.

Culture -
How do we do things around here?

Exploring the things that really matter to you and the spirit that defines you. This provides the foundations for a culture that will successfully deliver the brand.

Essence -
What defines us?

Getting to the heart of the organisation by stripping everything unnecessary away, uncovering the big idea that shapes everything you do and what really matters to you.

Brand Strategy in action

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Active Care Group - uniting 40 separate businesses behind a powerful, unifying philosophy

View case study

Brand Strategy in action

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Creating a game-changing brand to accelerate the transition to a cleaner future

View case study

Contact us today
 
 
 

Brand Strategy in action

Contact us today
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Active Care Group - uniting 40 separate businesses behind a powerful, unifying philosophy

View case study

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Creating a game-changing brand to accelerate the transition to a cleaner future

View case study

Contact us today

Brand Strategy in action

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A dynamic brand for World Triathlon as innovative as the movement they lead and unite

View case study

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Creating a disruptive new brand to completely change the way the UK thinks about health

View case study

Contact us today

Brand Strategy in action

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A dynamic brand for World Triathlon as innovative as the movement they lead and unite

View case study

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Creating a disruptive new brand to completely change the way the UK thinks about health

View case study

Contact us today
"rbl have transformed the way we communicate inside and out. We’ve been guided every step of the way to create a brand that bravely and confidently sets us apart."

Andrea Kinkade
Chief Executive Officer, Active Care Group

Get in touch
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We come highly recommended

for Strategic Thinking 9.6

for Effectiveness 9.5

for Creativity & Innovation 9.3

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Strategic Thinking
9.6

Effectiveness
9.5

Creativity
9.3

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    We are an expert team of researchers, strategists, creatives and project managers working with complex organisations at defining moments of change. 

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